Seatexchange.com, the online ticket marketplace, was chosen by U.K.-based Premier League Football Club, Aston Villa FC to be the club's exclusive secondary ticketing provider.

The partnership will provide Aston Villa fans with increased access to tickets, while creating a convenient and secure online market in which to sell unused tickets.

The deal is Seatexchange.com's first with a European team; the company currently has several partners in the United States, including the PAC-10 collegiate athletic conference, University of Georgia, Georgia Tech University, Indiana University, Syracuse University, Vanderbilt University, University of Houston, University of Minnesota, University of Missouri, University of Colorado, Virginia Tech and the Minnesota Twins Radio Network.

Through Seatexchange.com, fans can easily buy or sell their tickets in an authorized marketplace designed specifically for Aston Villa, while season ticket holders can use Seatexchange.com to sell their tickets in a safe, secure, and Aston Villa sanctioned web site. Fans will be able to view prices, ticket supply levels and seating locations 24 hours a day via Seatexchange.com's Web site.

"The secondary ticket market represents a challenge for football clubs and other European sport organisations as they try to make tickets available for fans, while still retaining control over ticket sales and protecting the fan relationship," said Dave Gorman, CEO and General Counsel of Seatexchange.com.

"As Aston Villa's Official Secondary Ticket Provider, Seat Exchange will provide a solution to those challenges."

"Aston Villa listens to its supporters and understands that with a level of fixture movement around the modern game, it is not possible for season ticket holders to attend every match." said Richard FitzGerald, CEO of Aston Villa.

"Aston Villa is therefore dedicated to providing its fans with a safe and secure environment in which to sell unused tickets.Seatexchange.com and its highly experienced team understand that commitment, and we look forward to working with them to provide this new service and to further strengthen our relationship with our fans."

Chicago-based Seatexchange.com is an online marketplace in which ticket holders can buy and sell tickets to concerts, theaters, sports and all sorts of events.Seatexchange.com provides safe and secure one-stop ticket shopping and works with teams and event owners to make events accessible for all fans.